Protecting personal health information: The roles of context, framing and priming in privacy-related choices

One such method of influencing decision making involves wording of the question. For example, when asked to choose between two options, participants tend to select the option with the strongest positive features; however, when asked to reject one of two options, participants tend to select (reject) the option with the strongest negative features. The option people reject and choose could well be the same [2].